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creating at the intersection of tech & brand

Resonance is difficult to define, but easy to feel. It's the difference between a brand that exists and one that lands. Strategy is where brand and systems meet, and that's where you'll find me - building, iterating, and enjoying the process.
MORE ON SAM

Brand Strategy

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Web Development

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User Experience Design

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Automated Systems

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eCommerce

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Visual Content

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SELECT work

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Tune

2024
Art Direction
Website Design
Website Development

Tune

2024
TUNE is a performance technology for your nervous system. Using proprietary medical-grade vibrations synced with custom neural music, designed to re-balance the body to its most optimal state in just 15 minutes.

The Pickleball Plex

2022
Website Design
Website Development

The Pickleball Plex

2022
This gymnasium in Ohio brings together community to enjoy the rising sport of Pickleball.

Lolu

2025
Website Design
Art Direction

Lolu

2025
Lolu is a membership-based contrast therapy studio in Nashville, TN. The founders wanted to emulate the natural textures and tones of the physical location through the colors and smooth interactions on their site. Integrated with the Mindbody app for ease at booking.

KIlla Comedy Show

2025
Art Direction
Website Design
Website Development

KIlla Comedy Show

2025
This one-off comedy show featured some of the biggest names in comedy at Beacon Theatre in NYC. With minimal information on the show, this site was designed to surprise and delight with consistent hover and scroll interactions, while keeping the CTA consistently in view.

Gaudreau Foundation

2025
Merch Design
Shopify Development
Art Direction

Gaudreau Foundation

2025
Working with the Gaudreau Foundation holds a specific kind of resonance, honoring two legends in the sport of hockey. At Common Label, we worked with USA Hockey on this exclusive line of merch, benefiting youth hockey.

312 Comedy Festival

2026
Website Design
Website Development

312 Comedy Festival

2026
Chicago's biggest laugh got a big website update that not only made shows more searchable for the consumer, but created more automated updates on the promoter side with a thorough CMS and processes that make selling out a show just a little bit easier.
KIND WORDS

"Sam Volpe is a get $hit done human being. She shoots you straight, brings solutions instead of problems, and is proactive in her approach to any and every challenge. She is as honest as the day is long, authentic, and she has pride in her work. She is a teammate who I now consider a friend. That doesn't happen without mutual respect. "

Justin Hawkins
M Street Entertainment, CMO
Outback Presents, CMO

"I can't say enough good things about Sam's work ethic, eye for design, and apt for taking initiative. She has provided such value and has done wonders for my business."

Kyle Godfrey-Ryan
TUNE, Founder

"I have referred so many people to Taro because everything Sam creates is so on point. She also added functionality to my site that makes running my business easier literally every day.

Kenzie Cammuse
Nashville Skin Studio, Owner

"I'm completely obsessed with what Sam created for my business. My clients are able to book easily and buy products through my referral links. It's exactly what I needed."

Jess Clarke
Just Skin Den, Founder